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The channel broadcasts programs and original content aimed at Hispanic and Latino American audiences in the United States and worldwide, consisting of telenovelas, sports, reality television, news programming, and films — either imported or Spanish-dubbed.
In addition, Telemundo operates NBC Universo, a separate channel directed towards young Hispanic audiences; Telemundo Digital Media, which distributes original programming content across mass media, the Telemundo and NBC Universo websites; Puerto Rico telestation WKAQ-TV; and international distribution arm Telemundo Internacional.
In its early years, Ramos maintained continuity between his radio and television stations by signing an exclusive deal with the most well-known and influential actor/comedian/producer in Puerto Rico, Ramón Rivero – better known as Diplo – whose comedy show El Tremendo Hotel ("The Tremendous Hotel"), which was broadcast on WKAQ radio, was the most popular radio program in Puerto Rican broadcasting history.
Rivero produced the first comedy/variety series for WKAQ-TV, La Taberna India, and on You Tube, which helped to catapult the television station to the top of the ratings.
These stations joined KVEA (channel 52) in Los Angeles, run by its general manager and part-owner Joe Wallach, in 1985.
On November 25, 1997, several investors who held shares in Telemundo Group filed an injunction to block the sale in a Delaware Chancery Court, in order to investigate whether executives were shortchanging shareholders in accepting the offer; that request, as well as a separate injunction request by Univision Communications, were later rejected.
This "new era" broke from the conventional Spanish-language programming model, the changes made for the 1998–99 lineup included the complete removal of telenovelas from its prime time schedule, citing the inferior quality of the South American serial dramas that it had been acquiring compared to the Mexican serials from Televisa that were carried by Univision.
The revamped evening lineup that premiered on September 28, 1998 included several new sitcoms, traditional scripted dramas and game shows with higher production values, including several scripted shows that were remakes of English language series owned by Columbia Tri Star Television (now Sony Pictures Television), to position the network as a younger-skewing alternative to Univision more acculturated to assimilated American Latinos.
In an effort to boost its tepid ratings and quell complaints from advocacy organizations such as the National Hispanic Media Coalition that criticized both networks for not featuring content relatable to American Latinos, Telemundo outlined a new strategy to better compete against Univision by increasing production of domestically produced programs.
In 1995, under the direction of executive vice president of programming Harry Abraham Castillo, Telemundo opened its first network studio on the West Coast.